To engage the team ahead of the UK launch, we organised an internal ‘Countdown to Launch’ email teaser campaign. This encompassed four key messages that outlined the significance of the event, conveyed excitement from the Irish launch, articulated the impact of the launch on the sales team and patients, and provided a preview of what attendees could expect to gain from the event. The emails contained designed HTML features with embedded video interviews, which successfully built anticipation and excitement before the launch.
For the event itself, our production strategy involved mapping and animating the event identity onto the stage and set. We constructed a stage set equipped with an LED wall, using 3D animation to create the illusion of a keyhole cutout. Presenters entered the stage through the keyhole, while various LED features transformed the staging ambiance without physical modifications. This allowed us to create an immersive and visually engaging experience, despite spatial constraints.
From a creative concept point of view, our Senior Producer closely collaborated with the client’s Brand Lead to refresh the existing global brand assets.
Then, we helped meticulously craft an agenda that accommodated informative sessions, hands-on experiences, and tactical workshops. On the first day, attendees learnt about the product’s characteristics and heard firsthand from a patient about its transformative impact on their life. On day two, the delegates received the tools they needed to effectively launch the product, including showbooks and role-playing exercises. On the last day, attendees reconvened in their respective area teams to devise tactical plans for market deployment.
To promote networking - as requested by the client - we helped organise an informal networking reception on the evening of day one., This featured an engaging ‘cube challenge’. Each delegate received a welcome note with a key in their hotel room, prompting them to participate in the challenge at the reception. Here, prize envelopes awaited within the cubes, in line with product data, ensuring an element of suspense and excitement but also relevance back to key messaging of the day.
Finally, we realised that recognising the efforts of the teams would be integral to the event's success. So, in lieu of a formal gala dinner, we organised an awards ceremony in the main room against a backdrop of live music and street food, celebrating the teams' accomplishments so far.
