A bespoke internal comms campaign
After leading a series of workshops with key stakeholders and a team of representative employees from across the business, we were able to get a thorough understanding of the business strategy and to assess employees’ needs. This allowed us to recommend the most appropriate communication tools and formats going forward.
At the same time, we carried out a six-week audit of Close Brother’s existing communications channels to understand how effective the current engagement touch points were. We then presented our findings and recommendations alongside a proposed plan of action.
Considering the available budget and IT infrastructure, we created an internal communication plan that Close Brothers’ internal marketing team would be able to bring to life.
The plan included concepts and content creation, design, local and national events, training and coaching in Intranet use, video creation, and an ‘employee of the month’ award.
