AND Digital Name Animation
A 3 minute animation for internal and external audiences, on the history of AND Digital’s name.
The Challenge
UKSV were asked to create an animation about the name of the business and what makes it unique. Critical to the brief was that it had to be delivered within 2 weeks to align with the company’s 10th Anniversary celebrations.
The Solution
Our creative team began with a client discovery meeting, to scope out the brief and understand the key objectives. A timeline of activity was then created with key deadlines and sign off points to ensure the date was achieved.
The team then set about developing various design concepts, in line with the companies’ brand guidelines for feedback on style and creative.
Whilst the design team were busy our in house script writer created the story of their name, ensuring all key milestones and company characteristics were captured, as well as voiceover options to choose from.
Once all signed off a storyboard was created, script amendments made and then into production.
During the process the client was kept informed of deadlines and when feedback was required to allow the team to proceed to the next stage of production.
Live feedback on video timecodes provided fast and punctual script and style preferences which resulted in the end goal being achieved.
The Results
The video was a great success and was launched internally during phase one, with employees messaging their positive feedback. Phase two saw the video launched on their social media platforms and again receiving great feedback.
The video provided the client with an uplifting story about their history, what makes them unique and their culture for business. It was designed in a way that makes it flexible for both internal and external viewing, with longevity after the initial celebrations are finished.
The Client
AND Digital accelerates the development of world-class digital capabilities, and we power the product development of ambitious companies.