Developing and delivering an impactful event strategy
As a first step, we interrogated the brief to ensure we truly understood Boehringer Ingelheim’s needs. This phase involved identifying key messages, drivers and products, as well as understanding the business environment and the company’s competition. We also had to consider what the audience wanted and needed to hear. This ensured we could come up with a relevant, focused and bespoke event strategy.
We then developed an event which would flow over three days. During this phase, our team worked closely with the brand and marketing team at Boehringer Ingelheim’s head office to bring their marketing material to life in a live environment.
The event strategy included visual assets for the stage set, new product reveals, and an auditorium with a three-sided wrap-around projection wall and a multi-level stage that would allow presenters to connect with the audience. The event also incorporated a wide variety of video, lighting and sound effects, as well as stage props, to create a truly immersive experience.
The event's adaptable seating layout ensured optimal engagement, transforming the space to suit each presenter's style and message.. Moreover, we provided support for each presenter both in pre-production and onsite, creating content for their presentations and offering stagecraft training to ensure they delivered a polished message.
