When is it time for a change?

There are good reasons to look at changing your agency and most of them come down to fundamental differences in the way you work:

If your Agency consistently under delivers

You change your requirements that means you need a specialist resource to support you

Your agency just doesn’t get you and continually misses the brief

They do something that breaches any agreements you might have in place

The Good

There are good reasons to look at changing your agency and most of them come down to fundamental differences in the way you work:

• If your Agency consistently under delivers
• You change your requirements that means you need a specialist resource to support you
• Your agency just doesn’t get you and continually misses the brief
• They do something that breaches any agreements you might have in place

The Bad

There are also some less justifiable reasons to mix up your agency roster, which could end up leaving you worse off. It might be a better use of your time to work to fix the problems than it is to start all over again:

• Change in high level decision makers who have previous relationships with other agencies
• You’ve had a falling out with your agency but haven’t said why
• Your agency takes a while to get up to speed with you

The Ugly

Whatever your decision is, it’s fair to say there will be a certain amount of hassle involved in changing agency. Whatever your reasons it’s only fair to hear your agency out. Beyond that, you then need to find the right agency to on-board and that’s a story for another day. Any new agency will need to demonstrate the requisite business credentials as well as demonstrate the required creativity and that process can take months. If your reasons for the change are not clear cut, you may want to expect some degree of push back from the agency and potentially internally too.