As an Agency, client relationships form the foundations of everything we do. Simply delivering a fantastic result for your client isn’t what sets you apart from the rest of the market. Some of the strongest client relationships transcend business requirements, built upon a firm foundation of trust, mutual benefit, and value.
A one-sided relationship deteriorates quickly. Agencies won’t put up with poor treatment just to make a few quid, and if the client doesn’t get what they want, they’ll pull the plug or look for support elsewhere.
To develop a strong bond the relationship needs to be a two-way street – when there is mutual benefit, great things can happen. If your agency looks beyond the project in front of them and can get a sense of the wider needs of you as an individual and your organisation, a more proactive and creative approach can be achieved.
Understanding where an agency can add value is critical to building a lasting and supportive relationship. A good agency will deliver against a brief, a great agency will deliver beyond the brief and suggest new ways of doing things and solutions you may never have thought of.
A strong relationship is also invaluable when the ride is not so smooth. Having a relationship built on honesty and trust can be a godsend when having to broach tricky subjects. How much easier is it to discuss difficult topics when both parties really understand each other?