From the first spark of an idea through to seamless execution, every exceptional event and communications project involves a multitude of small details. Having a tried and tested creative process can be invaluable; helping you to maximise the return on your investment and be certain that your messages and / or event tactics will really hit the mark.
With decades of experience behind us, and many large corporate clients who already rely on our services, UKSV has perfected a flexible yet reliable creative process that allows us to meet and exceed our client and stakeholder expectations.
Here’s what our clients can expect from our creative process:
1. The first step: Listening
At UKSV, we believe in establishing true partnerships with our clients, and the very first step to doing that is listening carefully to your requirements. We’ll take the time to understand your objectives and desired outcomes, and work collaboratively with you to start your project off on the right foot.
When you know that you want to capture your audience’s imaginations but don’t have a precise idea of what your project should look like, we can help. Whether you’re planning an immersive event or need a set of communication assets, just let us know what you’d like to achieve, and we’ll take it from there – giving you a choice of creative options to suit your budget and requirements.
On the other hand, if you already have a fairly structured idea for your project, we will help you take it from concept to creation – seamlessly and cost-effectively.
The goal at this stage is to start a conversation and come up with a documented process for your project. This first step also gives us the chance to identify any challenges early on and find viable solutions.
2. Bringing your vision to life
Now that we’re clear on your priorities and goals, it’s time to bring your vision to life. Our team will start preparing a tailored proposal for your project. To make sure they hit the mark, they’ll be excited to get under the skin of your organisation and familiarise themselves with your core values, company culture, and wider business goals. This will ensure your project reflects your true brand identity, aligning with what your stakeholders have come to expect from your brand.
Researching your target audience and engaging with your stakeholders and employees will be crucial at this stage. We want your project to align perfectly with your organisations’ existing activities – but also include a generous helping of originality and creativity.
3. Creative concepts: Letting creativity flow
After we have agreed on the strategic approach to be taken, it’s time to let the creative juices flow. Coming up with unique and unexpected ways to make a lasting impression is where we truly shine.
From immersive events that involve all five senses to content and artwork that cut through the noise, we’ll make sure your project is memorable for all the right reasons.
Our mission here is never simply to dazzle your audience: it’s to wow them without ever losing sight of your strategic objectives. By always keeping your goals in mind, we can ensure your projects have a positive impact on your short term KPIs as well as your long term brand image.
And let’s not forget about budgets and timelines. Your project team will always be sure to maximise on resources and stick to the agreed deadlines, delivering on time and on budget as well as beyond expectations.
Inclusive engagement
“To us, equality, inclusion and diversity are not just buzzwords. Through a variety of formats, accessible presentation materials and supporting technologies, we can make sure your project stays creative while truly engaging everyone. Talk to us about how to communicate effectively with diverse audiences, creating inclusive environments or managing accessibility requirements and we’ll craft a solution to meet your needs."
Laura Lucas, Head of Creative & Events at UKSV
4. Ready, set go!
Once we have a clear and agreed idea of what we want to achieve, we will set up your project by defining the scope, and identifying key stakeholders. At this stage, we will also set realistic KPIs to make sure the project stays on track. This helps us to keep your goals front and centre, and gives you the chance to hold us accountable and monitor performance. This also extends to ensuring your businesses sustainability commitments are being met along the way; it could be advice to keep your carbon footprint lower, advice on sustainable solutions, or sourcing sustainable materials for use at the event.
With many stakeholders to consider, it can be hard to keep everyone in the loop and make sure all are on board with the project implementation plan. That’s where UKSV can make a real difference, acting as the central point of contact to coordinate all stakeholders.
Thanks to regular reviews, consistent reporting and clear communication, we’ll make sure information and best practices are shared with the most appropriate people. This allows us to allocate resources in the best way possible, avoid duplicating efforts, and maintain consistency of messaging and execution throughout your project.
5. The where and when: Venue coordination and agenda
Choosing the right venue is a crucial step when planning a memorable event. The right space can support your creative ambitions, contributing to giving your audience an unforgettable experience. We can recommend spaces we have worked in before, or help you with site visits and logistics coordination for new spaces.
Once we have selected a suitable venue, we’ll help you finalise the agenda for your event. By considering the location and venue characteristics, as well as the planned activities, we’ll support you in making sure delegates have a wonderful experience throughout the whole event.
Guests and external speakers
External speakers can bring fresh perspectives, inspire your audience and boost attendance. Interested in sourcing the perfect speaker for your event? Let us handle that!
Our wide network of direct connections and know-how of the industry will ensure we can find the perfect candidate to enhance your event.
6. Say it right: Comms strategy and assets
Whether you’re planning an event or relying on us for impactful communication assets, planning and delivering the right messaging strategy is essential.
Based on the type of project, we can help you refine your messages and recommend a variety of communication assets, in the formats that best help you reach your goals – be it print, digital, video, or a combination of all.
Our experienced delivery teams can produce content, design concepts and digital assets (such as event websites and apps) to suit every project; ensuring timely delivery, a consistent look and feel, and impeccable quality assurance.
7. Last but not least: Assessing results
Our support doesn’t stop at the end of a project. Assessing the results of a project is essential for us to ensure your goals have been achieved.
By holding a debrief, we can review outcomes, analyse what worked, and gather feedback on what can be improved. These insights enable us to keep adding value and expert advice for your future projects.
Throughout the process, we will also track and monitor the environmental impact of your project, and will transparently share this information with your team.
Sustainability
We work with Event:Decision, the experts in reducing the event industry’s carbon footprint, to devise realistic and tangible ways to minimise your project’s environmental impact. Get in touch for more information on our sustainability policy.
Our tried and tested creative process has allowed UKSV to become a leader in the UK event industry. Would you like to see how this process could help you bring your vision to life? Get in touch with our team and see how we could help. With UKSV, showcasing your brand in an innovative and creative way can feel like light work.